Single-portion market: is the packaging industry ready for revolution?

Our society is changing, and its changes are reflected in the large-scale retailer trade, which must necessarily take note of new consumer habits. In particular, there are two trends that have characterized the past few years: the growth of single-portions and a new environmental sensitivity. Two choices that have important implications in the choice of packaging. Let’s take a closer look.

The attack of single-portion packaging

The growing demand for single-portions reflects a reality where large families give way to singles (not surprisingly, the offer is greater in urban areas). But it also responds to the needs of those who often eat away from home during work hours, especially at lunch, and therefore need food packaging with certain technical characteristics: refrigerable, microwave-safe, light, but robust enough to withstand a trip by train or subway.

Single-portion however also means more packaging to be disposed of and consequently greater waste. Even in economic terms. Let’s not forget that packaging is paid for and often has a great impact on the final price of a product.

Also, from the packaging point of view the costs go up, because many small packages imply a greater commitment of preparation, especially in the case of fresh food (think of salads). A mix in which the consumer finds himself weighing the cost of lunch on one hand and the convenience and quality of his purchase on the other.

Therefore, it is not difficult to understand that consumers demand added value. That can come by presenting packaging capable of responding not only to the expectations described, but also to others, which affect consumer choices in a much more decisive way. One of these is attention to sustainability.

Single-portion sustainable packaging: a possible “Chimera”

The world of packaging is increasingly directed towards environmental sustainability following an increasing demand from consumers for a more conscious packaging, safe not only for food but also for the environment.

This entails a large investment in terms of innovation searching for new green materials suitable for food. However, since these are recurring purchases, this new packaging cannot exaggerate the final price. A nice challenge for food companies.

In some cases, we can find packaging that, once the meal is finished, can be washed and stored, to be reused for the next occasion. It is the case with many ready-to-eat foods, such as soups or fillings, whose packaging, once washed, can become practical containers for the fridge or can be used to heat food in the microwave.

This, without a doubt, is the best strategy. However, it is not applicable to every type of packaging, in particular to the accessory packs that accompany the primary packaging (sugar small bag, cutlery wrappers, sauces etc …). In this case it is difficult to think of reusable wrappers and it becomes even more important to use sustainable materials.

The new biomaterials arouse great interest, but their use often requires a profound revision of production and distribution strategies. A passage definitely not taken for granted.

In addition, the temptation to “greenwashing” is always lurking: on many products contained in plastic bottles, ties have appeared declaring “80% recycled plastic”; “Recyclable PET” etc. The bottle is basically the same as last year: only now there is a huge need to find a justification for the choice of plastic. But is it really enough? For the environment certainly not. And for consumers neither .

Aluminum tubes for single-portion food

We will never get tired of repeating the virtues of aluminum, a material 100% recyclable without ever losing its original qualities and whose recycling process saves up to 95% energy than production from new raw materials. This makes the collapsible aluminum tubes the perfect eco-sustainable packaging: their choice is enough to accredit a company as “green” in the eyes of its interlocutors.

In addition, aluminum tubes are perfect for food conservation: sauces, jams, concentrates, creams can be dispensed directly where they are needed and can be conveniently closed if not completely used. Without any waste.

This makes them the perfect “companions” of many single-portion packs: imagine, for example, a salad with its “dressing”, or a sandwich with the sauce to add aside fresh and in the desired quantity!

You can reply that the single-portion plastic little bag or jars already exist. Both, however, are designed for immediate consumption, since once opened they cannot be closed again. Leftovers are thrown away! In addition, they are difficult to manage: the content splashes from all sides, especially with the little bag. Not exactly ideal, especially at work …

The collapsible aluminum tube, on the other hand, by its nature is protective of the contents, since the act of squeezing outwards preserves the content from contact with air and other polluting agents and avoids inoculation of possible contaminations. Finally, it is perfectly resealable. Being collapsible, it is completely squeezable, rolling it up on itself, which avoids any waste of product.

In addition to the undeniable qualities of the aluminum tube, in 2019 Favia presented a novelty in terms of completely eco-sustainable packagingToBeNaturALA collapsible aluminum tube with a compostable bioplastic closure cap. A real 100% green packaging!

Do you want to know more, or do you want to touch with your hands our offer of collapsible aluminum tubes? Contact us we will be happy to show you our proposals and send you a sample of our tubes.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top