July 2019

The 8 rules of conscious packaging: functional packaging

Conscious packaging cannot avoid a fundamental characteristic: being functional. Functional literally means “that responds optimally to the functions for which it was designed”. In the packaging world “functional” implies a very specific concept. Does packaging make the product easy to use? Does it help the consumer using the content? Does it provide information on the […]

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Aluminium recycling: a sustainable process with low environmental impact

We have heard many times; aluminium recycling is really a sustainable process with low environmental impact. Why? Obtaining aluminium from the recycling of exhausted objects allows an energy saving of 95% compared to the production from raw materials, in other words the energy used by the recycling industry is 5% compared to that required for

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The 8 rules of conscious packaging: reliable packaging

We continue the description of conscious packaging with rule number 4: being reliable. The concept of reliability relating to packaging implies that it is made of a resistant material, capable of protecting the contents even in the event of shocks or temperature changes. We can define a packaging as “reliable” when: Let’s look at a practical example

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The 8 rules of conscious packaging: nowaste packaging

Our guide to conscious packaging after being necessary and sustainable establishes rule number 3, being nowaste. But what does nowaste mean? Reduce product waste to zero (or at least to a minimum), making sure that everything is used and that even a small part is not thrown away together with the packaging, because it is

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The 8 rules of conscious packaging: sustainable packging

Our journey to discover conscious packaging continues, with rule number 2. To be conscious, packaging must be also sustainable. The theme of environmental sustainability is at the center of the international political agenda, especially after the media exposure of Greta Thumberg, the sixteen-year-old Swede who succeeded in moving students and activists to save the planet

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The 8 rules of conscious packaging: necessary packaging

Recently the packaging world is crossed by a transversal attention to the issues of sustainability and zero impact. Attention that translates into more conscious purchasing practices and the desire expressed by consumers to be protagonists of a real change of mentality, even with a simple gesture like a purchase. In response to this trend, the

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