August 2019

The 8 rules of conscious packaging: enhancing the brand

With the search for conscious packaging rules we got at number 7: enhancing the brand. Not only necessary, sustainable, nowaste, reliable, functional and protective but also able to talk about the brand. A winning packaging, in fact, must enhance the product it contains and consequently the brand. An anonymous and unrecognizable package does not communicate

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The 8 rules of conscious packaging: protective packaging

When we talk about packaging, we don’t mean just a package that must contain a product, but we must remember that this product is precious and needs to be protected and stored at its best. The sixth rule for a conscious packaging is about content protection. By purchasing a product our attention is often captured

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