August 2020

Plastic cap vs compostable biopolymer cap

Among the various reasons that push consumers to choose one product over another, between habits and needs, there is also the packaging. We can therefore consider it a real strategic choice, both by companies and consumers, and it is for this reason that brands should see it as a fundamental aspect of the marketing mix.  In the two […]

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Aluminium tube vs dispenser: the challenge in Cosmetics

The packaging’s closure is a detail as important as underestimated. Yet it can have a significant impact on the user experience and even help create an indelible impression of the brand. The first impression can lead to a purchase, but the overall experience can determine customer loyalty.    The packaging for cosmetic products is a sector in rapid

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Aluminium tube vs plastic tube

Packaging is not only a commodity (we have already talked about it several times), but it plays a fundamental role in consumers’ purchase choices. We can consider it a real strategic choice, both by companies and consumers, which is why brands should see it as a fundamental aspect of the marketing mix.    In the previous episode of the Packaging Challenge the aluminium tube challenged

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