Sustainable packaging: a challenge of technological innovation

More and more companies operating in the packaging industry seem to be called upon to meet the challenge of technological innovation in the search for sustainable packaging solutions: the growing environmental awareness of consumers is in fact a determining factor in purchasing decisions. Can ecological packaging push to choose one product rather than another? Two research suggests that the answer is yes:

– the first is a 2014 Nielsen survey, which shows that 55% of online shoppers in 60 countries are willing to pay more for products with a positive environmental and social impact; 52% of respondents said that packaging plays a fundamental role, because, also through labeling, it communicates the company’s actual commitment to these issues;

– the second is a 2015 research by the Hartman Group; respondents were asked explicitly “when you choose which foods and drinks to buy, what is most important to you?”; 64% answered that they considered a recyclable packaging to be very important.

In a context of exponential growth of waste and energy wastefulness, the 2.0 consumer poses himself critically in front of the individual purchase choices and his attitude pushes the industries that operate in all the productive branches to find solutions that respond to one keyword: environmental sustainability.

Tubettificio Favia was among the first companies to make an official stance by choosing aluminum as the only material to produce its collapsible tubes. A successful choice because of the less environmental impact both for the raw material itself, and for the production cycle. Aluminum is an infinitely recyclable metal and its recycling process allows an important energy saving, as much as 95% compared to raw material production. In addition, the collapsible aluminum tube has an undeniable charm, especially in relation to certain products, with a nostalgic vintage appeal that is a smash hit in fashion and beauty magazines.

Sustainable packaging on several levels.

The reuse of materials and therefore their recycling are some of the major prevention incentives developed by the consortium CONAI, the (Italian) National Packaging Consortium, or good practices to promote a sustainable packaging, rewarded by the digital marketing world and by big brands that choose it for their products, obviously without giving up to design.

Sustainable packaging is not only functional in environmental terms but generates a positive impact on the entire production system. From the economic point of view, but also from the social point of view. Is growing in the new generations an awareness about the environmental problems and what mankind can do to face them. Therefore, the attention of big business companies cannot but be turned to the search for sustainable solutions for product and their packaging.

Packaging to be defined sustainable must have certain characteristics. Not only be made of sustainable material but also allowing the consumer to introduce sustainability practices. The collapsible aluminum tube is a good example because in addition to being made with an infinitely recyclable material with significant energy savings, it ensures less waste of product.

Due to rolling up on itself till the end, it allows you to consume the product until the last drop, whether it is a food (such as a sauce or a jam), a cosmetic or pharmacological product (a cream or a foundation), or a paint (an acrylic tube, for example). Being resealable, it prevents the contamination of the contents, facilitating their conservation and ensuring a longer life.

Finally, the implementation of some innovative technologies, such as StealthCode®, make the aluminum tube a cutting-edge sustainable packaging, as they make the tube interactive, a precious ally in the communication between brand and consumer.

Do you want to discover the endless possibilities of aluminum collapsible tubes as solutions for sustainable packaging? Contact us to discover our wide range of tubes and numerous customizations.

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