Recently the packaging world is crossed by a transversal attention to the issues of sustainability and zero impact. Attention that translates into more conscious purchasing practices and the desire expressed by consumers to be protagonists of a real change of mentality, even with a simple gesture like a purchase.
In response to this trend, the Tubettificio Favia in collaboration with CiAl (National Aluminium Packaging Consortium) launches the “8 conscious packaging rules” digital campaign, a careful reflection on good practices to reduce our environmental impact in relation to packaging.
Before starting, however, it is necessary to explain what conscious packaging means. When a consumer buys a product, without realizing it, he also purchases the packaging that contains or wraps it.
Packaging is the natural complement to the product experience: it facilitates its use, its transport and storage, communicates its values and, often, significantly affects the final price.
A conscious packaging must have these characteristics but must also have a sustainable and ecological soul. Such as? Following the 8 rules identified by Favia. The first one is that a packaging to be defined as conscious must be necessary.
The concept of necessary in this case cannot and must not be subjective. Necessary means that a product could not be sold without packaging. In general, you can define the necessary packaging the one that contains a product directly, in contrast to what is called secondary packaging that contains the primary packaging.
The research on necessary packaging, according to the most recent indications derived from consumers and manufacturing companies, must increasingly turn to sustainable and ecological materials, and to manufacturing processes that reduce the environmental impact.
Let’s think about breakfast cereals: to be sold they need a hygienic and practical packaging. This package is usually a plastic bag suitable for contact with food, but this bag is quite never positioned on the shelf as it is: it is inserted into a cardboard cardbox.
This happens for many reasons: easing transport and storage, possibility of using the smooth and wide surface of the box to communicate with consumers. The logo, the claim, the ingredients, company specifications, usage tips, and much more can be printed on the cardboard box.
But are we really sure that this is so necessary?
Let’s see another concrete example: a toothpaste could not be sold except in a package that allows its use. A tube but also a jar could be fine. Of course, in both cases the toothpaste would be contained in something that allows the sale, but which one of the two containers really facilitates its use? Obviously, the tube, because it can be squeezed directly on the toothbrush.
Even from a jar we could consume toothpaste, but we would need a tool to remove it and then the action would become more cumbersome. The tube is simply necessary, it is comfortable and hygienic.
The collapsible aluminium tube proves to be the perfect packaging for a toothpaste: otherwise we could not use it, in addition it is also sustainable, as it is completely recyclable and ecological, like our latest ToBeNaturAL innovation.
Furthermore, with the implementation of StealthCode® technology, our toothpaste can communicate directly with consumers, through the mobile app that by scanning any point of the tube where an invisible to human eye code is printed, will link the user to digital content, such as instructions for use, video how-to, leaflet.
With everything always available by your smartphone, without the need to preserve (actually without even having the need to have it originally) the external cardbox in which the toothpastes are generally sold.
Packaging at the center of a social campaign against secondary packaging, which has become viral in recent months thanks to the blog activist Alan’s Theory who launched a petition on change.org.
Ultimately, we can say that the collapsible aluminium tube perfectly embodies all the features of the necessary packaging! Keep following us to find out what the other rules for conscious packaging are.